(Stephen Parker, Head of Cloud Strategy, NewLease)
Microsoft Australia held it’s 21st local Partner Conference in Cairns this year. There were some who questioned whether Cairns was a wise choice, however by the end of the week nobody I talked to had a negative word to say about the choice of location.
Day 1 Keynote
- Opened by making it clear that Microsoft Australia were aligned behind the single corporate messaging around “Creating a family of devices and services for individuals and businesses..”
- However she pointed out that of the 14,000 MS partners in Australia not many/enough were in the cloud yet (she did not provide specific numbers, but this mirrored the messaging from WPC)
- The Hydrid message with Microsoft first party offerings, great service providers/hosting partners and on premises delivery is now being shouted loud. However Pip acknowledged that not all partners are ready to sell the cloud – she sees it as a Microsoft responsibility to address this and we should see more in FY14 (Although not mentioned by Pip, there are still a number of barriers within Microsoft that need to be addressed, especially around revenue recognition.)
- Pip challenged all Microsoft partners to showcase MS products e.g. Windows phone not iPhone
- Called out the 6 Australian global WPC winners - Redify, Object Consulting, eSavvy, Data3, WardyIT, DiData
- As usual this year is highlighted as “the most important”, although given the importance of Microsoft landing the “cloud” it actually has some merit.
- Repeating Pip’s message about being aligned to the overall corporate theme (anyone who knows Microsoft realises that this is no surprise!!) and states the 4 key areas of focus:
- Cloud, Enterprise Social (ie not facebook), Big data and Mobility (includes Windows 8, Windows Phone, Surface)
- Talked to the growing diversity of the Microsoft business. In 2010 there were 8 businesses with a USD1Bn run rate, there are now 16 (See Mary Jo Foley article here)
- Also reiterated Pip’s challenge for MS partners to be the leading advocates of MS products
- His slot was all about showcasing the single experience across devices (desktop, tablet, phone, XBox…)
- Unfortunately there has clearly not been sufficient offerings made to the demo gods and the failures rather poured cold water on the whole affair.
- One demo I wished had worked was the Windows 8.1 native support for Miracast