Subscription Licensing

Driven by a social shift from ownership of assets to the benefits of the asset.

Subscription business models are driving the emerging cloud economy. These models align well with the desire to gain the benefits of an asset or service, without the need for ownership and the lock in of capital.

In the wider business context these models are not new; businesses typically rent rather than own their office space, we pay for utilities such as gas & electricity on a consumption model etc etc.

IT is now coming to this model and the explosive growth of cloud companies is a reflection of this.

A major challenge with any subscription business is to align the periodic revenue streams with the underlying costs and therefore reduce cash flow risk. Traditional perpetual licensing models with upfront payment for fixed usage volumes were not consistent with this model.

Over the past 10+ years a number of leading software vendors have recognised this issue and introduced specialist subscription programs aimed at the service provider community. These programs have provided the building blocks for service providers to deliver the SaaS, PaaS and Iaas offerings that are driving cloud growth.

Managing these service provider programs has been the core to the Rhipe business since our foundation in 2003 (See our Heritage) and we now manage 10 vendor programs across 7 countries

It's a hybrid world

Despite the hype not all IT services are in the Cloud. The reality is that we still live in a hybrid world with services deployed from on-premises to the cloud and everything in between.

For small and medium businesses the subscription, cloud model has provided the opportunity to access enterprise quality IT services through OPEX based costs.  Even the largest of organisations with significant capital tied up in large IT infrastructure are reviewing and in many cases actively adopting the cloud for IT services.  However there are many reasons why more traditional, perpetual licensing models make sense.

So whilst our heritage is around subscription we have extended our portfolio to include more traditional perpetual licensing programs e.g. Microsoft LSP (Licensing Solutions Partner – aka Large Account Reseller LAR) and Microsoft Dynamics Master VAR (Value added Reseller). These programs allow Rhipe to provider a one stop aggregation point for hybrid cloud licensing

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Licensing FAQ


Simple answer is YES.  Longer answer (with caveats) is:

Partner evaluation & testing

Evaluation and testing of products is allowed for a period of 90 days.
This period begins on the date the SPLA partner first acquires the original media for the product (software or online services).
The partner is required to keep records of such deployment benefiting from this right (see page 8-9 of the SPLA Agreement)
Further information can be found on Page 5 of the SPLA agreement.

9 people found this faq useful.

Simple answer is YES. Longer answer (including caveats) is:

End user demos

A customer may demonstrate its software services for up to 50 prospective end users.
The customer must keep records of all demonstrations including names, and user id’s.
The end user demo period is 60 days.
Further information can be found on Page 5 of the SPLA agreement, & page 4 of the SPLA program guide.

9 people found this faq useful.

The major change is a change in use rights for the Cloud Platform Suite (CPS): Service Providers are required to use Windows Azure Pack “WAP” for provisioning and deployment of a physical or virtual OSE in the Host Fabric.  To see more details of this and other changes please read this post)

5 people found this faq useful.

Core Infrastructure Suite (CIS) DOES include SQL server std edition to support System Center. However you cannot use the SQL component included to support any other line of business applications apart from System Center.  Further details can be found in the Service Provider Usage Rights (SPUR).  Details of how to access the SPUR can be found here.

5 people found this faq useful.

This response relates to Office 365 Proplus, not Exchange Online.. etc.
End users from the same company who have the Office 365 Proplus license can now use the shared computer activation feature and run O365 Proplus from the same hardware.

There are three ways to have O365 ProPlus hosted:

  • Customer self-hosted
  • Through Azure VM
  • Through SPLA partner's physically dedicated platform

7 people found this faq useful.